The article discusses the Highest Paid Person's Opinion (HiPPO) and its detrimental impact on product design. The HiPPO effect manifests when influential executives make decisions grounded in personal bias rather than user research or data. The article highlights confirmation bias and authority bias manipulation as key contributors to this phenomenon. A historical example is provided through Coca-Cola's New Coke, which failed due to executive-centric decisions lacking consumer insights. The piece encourages designers to recognize and combat the HiPPO effect to ensure better, data-driven product outcomes.
The HiPPO effect occurs when senior executives make product decisions based on personal preferences rather than data, leading to potentially detrimental outcomes.
Confirmation bias and authority bias manipulation play significant roles in the HiPPO effect, often overriding evidence-based decision-making.
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