"Sam's issue: "After I signed up it made a git repo with no explanation and the only next step it suggested was to connect my domain, after that is done... what do i do?" This classic. No context, no guidance, no next steps. The industry data shows what's at stake: 77% of users abandon apps within 3 days (Source: Andrew Chen, a16z) Top-quartile onboarding achieves 2.5x higher customer lifetime value (Source: McKinsey) Getting users to their "aha moment" quickly is critical for retention"
"Getting users to their "aha moment" quickly is critical for retention Mintlify had room for improvement in these areas. Why It Matters Bad onboarding = burned money You spend $500 to acquire Sam. He gets confused. He leaves. He never comes back. That $500? Gone. Good onboarding might turns that $500 into years of revenue. The Fix: 10 Steps I redesigned the entire flow. Here's the breakdown:"
A user encountered onboarding that created a git repository without explanation and only suggested connecting a domain, leaving the user unsure of next steps. Industry data shows rapid abandonment and strong lifetime-value gains tied to effective onboarding: 77% of users abandon within three days, and top-quartile onboarding yields 2.5x higher customer lifetime value. Confusing onboarding wastes acquisition spend and reduces retention. Converting initial acquisition into long-term revenue requires guiding users quickly to the product's core value. A 10-step redesigned onboarding flow provides context, clear next steps, and faster paths to the 'aha moment' to improve activation and retention.
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