Everyone hates the new Capri Sun bottles-and that's actually good for the brand
Briefly

from Fast Company4 months ago
Capri Sun unexpectedly turned a false rumor about discontinuing its iconic pouch into a promotional opportunity, garnering significant attention and engagement from nostalgic consumers.
Fast Companyhttps://www.fastcompany.com/91185077/everyone-hates-new-capri-sun-bottles-and-thats-actually-good-for-the-brand
The rumor about Capri Sun's packaging change sparked a wave of nostalgia, with users expressing disbelief that a beloved product might become obsolete in today's market.
Fast Companyhttps://www.fastcompany.com/91185077/everyone-hates-new-capri-sun-bottles-and-thats-actually-good-for-the-brand
In response to the backlash about supposed changes, Capri Sun quickly clarified that while new packaging would be introduced, the classic pouch would remain a staple.
Fast Companyhttps://www.fastcompany.com/91185077/everyone-hates-new-capri-sun-bottles-and-thats-actually-good-for-the-brand
The intense public reaction underscored the strong emotional connection consumers have with Capri Sun's pouch, highlighting its place in food and beverage history.
Fast Companyhttps://www.fastcompany.com/91185077/everyone-hates-new-capri-sun-bottles-and-thats-actually-good-for-the-brand
Read at Fast Company
#capri-sun #nostalgia-marketing #packaging-changes #consumer-reaction #food-and-beverage-trends
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