Elizabeth Goodspeed on the power and perils of the mockup
Briefly

The evolution of mockups has reshaped how designers present their work, transforming industry norms and redefining design production as a more complex and impactful process.
With the rise of indie mockup producers, designers now leverage the creativity and insights from client-facing work to craft mockups that resonate within the design community.
Bespoke mockup producers like Mock Reality and Bendito Mockup excel in creating intricate designs, demonstrating a shift in the complexity required to stand out in a competitive market.
Modern mockup creators are not only skilled designers, but they also need to anticipate market trends, akin to the demands faced in developing consumer-facing projects.
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