Duolingo's Head of UX, Mig Reyes, announced a significant shift in terminology from UX design to Product Experience (PX) design, emphasizing the company's product-led identity. Duolingo believes that the term UX has become outdated and inadequate for their current practices. This rebranding aims to reflect a deeper integration of design roles focused on product outcomes. While some designers praise the update as a strategic move, others see it as merely a marketing tactic. This change illustrates an evolving perspective on design roles and their importance in product development.
We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
This is a rather interesting take on UX design since we've always learned that there needs to be a balance between the users and the business.
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