Choosing the right service provider is essential for a business's success, influencing timelines, budgets, product quality, and customer experience. Many founders make critical errors in the vendor selection process by rushing it or delegating too much authority, which can lead to missed deadlines and increased costs. Successful partnerships require a deep understanding of business goals, appropriate vendor scaling, and clear definitions of success with shared expectations. Neglecting these aspects can result in significant project delays and impact overall brand reputation.
Founders often make one of two critical errors when hiring vendors: rushing the process or delegating it too far downstream. Either one can lead to a domino effect of issues - missed deadlines, ballooning costs, unhappy customers.
Many agencies - even expensive ones - deliver generic solutions because they never take the time to truly understand your goals.
Without shared KPIs or expectations, you're flying blind. No one's accountable, and it's hard to course-correct.
The moment you invite an external partner into your business, you're handing them partial control of your brand's reputation.
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