Read at Medium
Onboarding is crucial for product retention and revenue, with positive experiences leading to higher customer return rates and willingness to pay. Successful companies like Figma, Miro, and Slack have implemented effective onboarding processes.
According to a study from ProfitWell, onboarding directly impacts your product retention. They studied more than 500 companies and found that customers with a positive onboarding experience were 7.2% more likely to return to the product than those who weren't satisfied.
Many onboarding experiences end too early, leaving users without guidance. Sketch, for example, bombards users with tooltips initially but then provides no further support.
How many times have you signed up for a product, only to be bombarded with numerous tooltips at the beginning but then suddenly left in a desert with no more support?