Designing for (Realistic) Attention - Christopher Butler
Briefly

The average person is capable of reading 250 words per minute.When I advise that a webpage - like a service detail page - have a maximum main body word-count of 150 words, I'm really recommending that it ask a reader to commit to 30 seconds.To put that in perspective, a 1,500 word article - the type of thing we've historically written with SEO in mind - could take ~6-10 minutes to read.
Read at Chrbutler
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