The article explores the recurring narrative that UX design is failing, attributing part of the blame to designers themselves. It discusses how the industry has evolved rapidly without solid frameworks or defined roles, leading to inflated egos among designers. This overconfidence fostered a disconnect from business realities and cross-functional teams, contributing to pushback against UX concepts. It emphasizes the importance of recognizing collective responsibilities and integrating more effectively with other roles in organizations to ensure the success of UX initiatives.
"Designers have helped create the conditions for the backlash against UX by inflating egos and treating business goals as secondary to their creative agendas."
"In the absence of structure, the narrative that designers could save the world emerged, leading to overconfidence and ultimately the 'UX is dead' critique."
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