Council Post: Using The Customer's Journey To Enhance Your Small Business Website
Briefly

One study found websites that loaded in one second had three times higher conversion rates than those that loaded in five seconds. Website performance affects conversion rates and SEO ranking.
Create a customer journey map to enhance the online experience. Tailor website content at different stages like awareness and decision-making for better engagement and conversions.
At the awareness stage, clients search keywords or use social media. At the decision-making stage, they look for testimonials and portfolios before engaging further.
Read at Forbes
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