The idea of creating interfaces that require minimal effort from users was groundbreaking at the time, but we've learned that not all interactions prioritize ease of use.
Users want to engage more deeply, especially in high-stakes decisions, needing tools to compare and evaluate rather than a simple design.
Research shows users often reject too-good-to-be-true offers, suggesting that overly simplified designs can create distrust by missing deeper evaluation needs.
Designing for delight has lost relevance; today’s users expect designs that provide essential information and facilitate thoughtful decision-making.
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