Canva's pricing for Teams subscriptions is set to increase significantly due to the value added by their new generative AI features, reflecting a shift in their product offerings.
In the US, Canva Teams users can see their yearly subscription costs skyrocket from $120 to $500, justified by the expanded suite of AI-driven tools and resources.
Louisa Green stated that existing users will also transition to the new pricing structure to align with the enhanced product value, showcasing a fundamental change in Canva's approach.
With the launch of tools like Magic Media and Magic Expand, Canva has evolved from a design tool for professionals to a comprehensive workspace platform for diverse users.
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