Groupthink is a psychological phenomenon that occurs when a group prioritizes consensus and harmony over critical thinking and independent judgment, leading to suboptimal design choices.
In UX design, collaboration is crucial, but groupthink can stifle innovation and prevent the development of truly user-centered designs that meet real user needs.
To counteract groupthink, UX teams must actively foster an environment that encourages diverse perspectives and independent thinking, allowing for better decision-making.
By maintaining critical thinking and avoiding the pitfalls of groupthink, UX designers can ensure that their designs are informed by a wide range of insights and experiences.
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