The elaboration likelihood model (ELM) explains that individuals either use a central or peripheral route when processing information, based on their motivation and ability.
Central route processing is engaged when individuals invest cognitive effort evaluating the quality of messages, which results in deeper understanding and lasting behavioral change.
In contrast, peripheral route processing relies on cues outside the message's content, leading to quick judgments and opinions, often ignoring detailed analysis.
Understanding ELM can enhance UX design strategies by catering to differences in users' motivation and cognitive abilities, ultimately improving engagement and effectiveness.
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