The term 'Enshittification' has been around for some time, but its meaning and usage have changed as consumers' relationships with online platforms have become more strained in recent years.
We are feeling the squeeze. Many economic factors have dramatically affected the acquisitive power of the average consumer. In Canada, the annual inflation rate in 2019 was 1.8%, and then three years later, we switched the numbers, reaching a peak of 8.1% in June 2022. Despite inflation showing a significant downward trend in recent months, the fear of a recession keeps the prices up, or so they say.
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