roduct management, though still perceived as a relatively new field, can be traced back to the early 20th century ( ProductPlan, n.d.).In 1931, Neil H. McElroy, President of Procter & Gamble, first introduced the concept of "Brand Men" through a memo ( Wikipedia contributors, 2023).This new kind of role was uniquely designated to oversee all aspects of a product, including packaging, positioning, distribution, and sales performance ( Wikipedia contributors, 2023).
#back #years #development #relationship #advertising #responsibility #understanding #differently #entrepreneurs #distribution
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