Read at Medium
UX Researchers face challenges in demonstrating their impact and ROI. They need to find ways to create impact more directly and argue for their place in a lean structure.
"What else can researchers do that can create impact more directly? Is there anything we can do that's not obviously under our scope? Can we formulate our work in a way that can argue for its place in a lean structure?"
To improve their value, UX Researchers should strive to immerse themselves in the product domain and user's world, influence stakeholders, and broaden the scope of UX Research.
"A good researcher is like the repository of insights you need to grow."
Immersion helps Researchers understand the internal dynamics and history of the organization, avoid unnecessary studies, and advocate the value of research and user insights.
Immersion means deeply understanding the internal dynamics of personalities, teams, stakeholders, and the organization.