36 UX Tips (and Pitfalls) for B2B2C Product Managers | HackerNoon
Briefly

B2B2C is a complex landscape where product managers must juggle the demands and frustrations of both B2B clients and B2C end-users. With unique expectations from each base, optimizing user experience across platforms is essential.
In B2B2C, your product must appease two user bases, each burdened with specific frustrations and high expectations, creating a challenging yet rewarding product strategy.
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