When navigating a Blue Ocean opportunity, success hinges on listening closely to customers, educating them, and addressing their needs holistically without relying solely on guesswork.
I initially assumed the steps in planning financial or administrative responsibilities at the end of life were straightforward, but I quickly learned that reality was far more nuanced.
In Blue Ocean markets, traditional norms and competitor benchmarks do not apply, making it vital to rely on customer insights to genuinely understand their needs.
Entering a less defined market segment can be both thrilling and risky, requiring a balance of deep listening and adaptive strategies to achieve success.
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