Felix Ojo, a five-star offensive lineman from Texas, opted for Texas Tech due to a substantial revenue-sharing agreement. The contract is reportedly worth at least $2.3 million over three years, with Ojo's agent suggesting it guarantees him $5.1 million. This decision marks a significant moment in college football recruiting, as Texas Tech, typically not a top choice for elite prospects, is now successfully attracting talent with financial incentives. Other upstart programs are also gaining traction, highlighting a trend towards a more level playing field in college athletics.
Felix Ojo, a five-star offensive lineman, chose Texas Tech due to a lucrative revenue-share deal worth at least $2.3 million over three years, potentially $5.1 million.
Texas Tech, traditionally not a powerhouse in college football, is now positioned to attract top-tier talent through significant financial commitments amid the evolving NIL landscape.
The growing trend of upstart programs like Texas Tech successfully recruiting elite players indicates a shifting dynamic in college football, offering a more balanced playing field.
Recruiting decisions from top-ranked prospects such as Zion Elee and Keisean Henderson show the impact of NIL deals on their commitments to schools outside traditional powerhouses.
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