Democrats are inadequately leveraging social media, particularly video content, crucial for reaching voters. A recent memo emphasizes the necessity for candidates to connect with voters online, as only a fraction of Democratic candidates engage consistently on social platforms. Many candidates' accounts remain inactive, ceding opportunities to other voices. The memo underscores the urgency of adapting to the evolving landscape of digital media to ensure effective communication and voter engagement ahead of the 2026 elections.
Electeds, candidates, and organizations must take social media seriously. If you do not feel like you can handle communicating directly with voters or constituents... now is a great time to retire.
After an election where the Democrats lagged woefully behind on social/new media, the party is too slow to adapt to the current social media landscape. While digital media has pivoted to video, from video, and back again over the past decade+, many Dems have not treated new media like the primary resource it is.
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