The Trump administration's crusade for whole milk revives the iconic Got Milk?' white mustaches on social media
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The Trump administration's crusade for whole milk revives the iconic Got Milk?' white mustaches on social media
"The Trump administration has made whole milk consumption one of the key pillars of its health policy agenda. In line with revisions to the food pyramid promoted by the Department of Healthwhich prioritize the consumption of healthy proteins and fatsTrump signed a bipartisan bill allowing schools to serve whole and reduced-fat (2%) milk in their cafeterias. The recent measure reverses restrictions implemented under the Obama administration in 2010, which limited schools participating in the National School Lunch Programwhich provides subsidized meals to millions of students"
"Under the new guidelines, schools will also be allowed to offer plant-based beverages, such as fortified soy milk, as an alternative in cases of lactose intolerance. This choice will now be at the discretion of parents, as schools will no longer be required to request documentation from a healthcare professional confirming a medical condition. The legislation has been promoted through a social media campaign that draws on the Got Milk? ads that became popular in the years 1990 and 2000"
The US president signed a bipartisan law allowing whole and reduced-fat (2%) milk to be served in school cafeterias, reversing 2010 Obama-era limits that restricted National School Lunch Program milk to skim or 1% fat. The change aligns with Department of Health revisions that prioritize consumption of healthy proteins and fats. Schools may offer fortified plant-based beverages, such as soy milk, for lactose-intolerant students without requiring medical documentation, leaving the alternative choice to parents. The law was promoted via a social media campaign modeled on Got Milk? ads and employed artificial intelligence-generated images featuring senior officials.
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