Sydney Sweeney's advertisement for American Eagle has provoked allegations of eugenics, with a banner stating "Proud Boys Love Sydney Sweeney" appearing in Corona. The banner echoes the group's colors and cleverly plays on the word "genes" from Sweeney's ad. In the ad campaign, Sweeney comments on hereditary traits while joking about "blue jeans" and "blue genes." Critics on social media suggested that the ad echoes harmful eugenic language. A spokesperson for Sweeney has yet to address the concerns raised regarding the promotional content.
"Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue."
"Proud Boys Love Sydney Sweeney" was displayed in a black-and-yellow banner, utilizing the neo-fascist group's signature colors, sparking controversy.
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