
""Whenever we come back and ask for a little more money it's because we've given them a lot more value," he said."
""We are a one-click cancel, so if at any point the consumer says 'That's too much for what I'm getting,' they can just with one click of the button cancel Netflix," Sarandos said."
Netflix asserts that the proposed acquisition of Warner Bros. Discovery would not reduce competition or harm customers. Concerns emerged after 2025 price increases while subscriber counts continued to grow, with the ad-supported lowest tier rising $1 and the standard and premium plans rising $2.50 and $2 respectively. Worries include that acquiring HBO Max, the third-most popular U.S. streamer by subscribers, could incentivize future price hikes. Netflix points to past price increases accompanying added value, slower price growth than competitors, and average viewer spending of $0.35 per hour. Consumers can cancel subscriptions with one click. The acquisition was announced as a $72 billion cash deal.
Read at Fortune
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