MSNBC will be rebranded as My Source News Opinion World (MS NOW) and will eliminate its iconic peacock logo. This change follows Comcast's plans to spin off its cable networks, including MSNBC, into a new entity called Versant. President Rebecca Kutler communicated to staff that this shift is meant to provide a new, separate identity for MSNBC while asserting that its essential coverage and operations will remain unchanged despite the rebranding.
MSNBC is transitioning to My Source News Opinion World (MS NOW) and will drop its peacock logo as Comcast spins off its cable business into a new company.
MSNBC president Rebecca Kutler stated that the network needs a "new, separate identity" as it moves forward with the upcoming transitions.
The network has used the peacock logo for nearly thirty years, but the rebranding will not affect its news coverage or identity.
Kutler emphasized that the success of MSNBC is independent of its affiliation with the NBC family, asserting that its core values remain unchanged.
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