Meta Platforms will stop political, electoral, and social issue advertising in the European Union starting early October due to the legal uncertainties stemming from the Transparency and Targeting of Political Advertising (TTPA) regulation. This regulation mandates clear labeling of political ads and disclosure of payment sources, presenting operational challenges for the company. Meta claims these obligations complicate the advertising landscape and may ultimately harm Europeans by undermining personalized advertising that informs public discourse. The decision aligns with similar actions taken by other Big Tech companies in response to EU regulations.
Meta expressed that the TTPA regulations introduce an unbearable level of complexity and legal uncertainty for advertisers and platforms in the EU. This regulatory environment could hinder advertising effectiveness and overall service offerings.
The company announced, 'From early October 2025, we will no longer allow political, electoral, and social issue ads on our platforms in the EU,' indicating a strong response to the upcoming regulations.
Meta believes that personalized ads are essential for many advertisers, particularly those focused on informing voters regarding significant social issues that influence public discourse.
The EU's Transparency and Targeting of Political Advertising regulation aims to address concerns around disinformation and foreign interference but may negatively impact the services provided by platforms like Meta.
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