The ad by Vice President Kamala Harris, titled "Somos Mas," aims to resonate with Puerto Rican and Latino voters by challenging derogatory comments made about Puerto Rico.
The narrator directly confronts the offensive remarks by stating, "We're not trash, we're more," emphasizing the strength and cultural pride of the Puerto Rican community.
The campaign’s $370 million ad buy focuses on engaging Latino voters in Pennsylvania, a key battleground, airing during popular telenovelas and on digital platforms.
By featuring protest chants from 2019, such as 'Somos mas, y no tenemos miedo,' the ad connects with the historical struggle and unity of the Puerto Rican people.
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