Carlos Alcaraz and Emma Raducanu, both Grand Slam champions, team up to promote the US Open's new mixed doubles event. They participated in a light-hearted social media video, discussing the coin toss for their upcoming match. The USTA moved the mixed doubles event ahead of the main tournament to encourage participation from top singles players, with a Grand Slam trophy and $1 million at stake. Both players, aged 22, share a strong camaraderie and have garnered significant social media attention, evident from the video's 3.2 million views on Instagram.
Carlos texted Emma moments after his agents got word of the new format and asked her to be his partner. Emma took a couple of days before saying yes.
The USTA, hoping to stir interest in mixed doubles, moved the event to a week before the main tournament and invited the top singles players to sign up.
At stake: A Grand Slam trophy and $1 million in prize money. They face a producer sitting off-camera.
The video has 3.2 million views on Instagram. Carlos and Emma, both 22 and both Grand Slam champions, are two of tennis' biggest stars.
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