"The year 2025 was one in which political and government design broke through to the mainstream. That's thanks in large part to the new U.S. president, who fancies himself something of a designer-in-chief. "I consider myself an important designer," President Donald Trump said an October White House dinner to raise money for his planned ballroom. Of outside designers, he said, "boy, the things they can recommend are horrible.""
"Trump took office promising to expand U.S. territory, and that sentiment showed up early this year in merchandise. Trump's campaign store sold a $43 mock-up of his "Gulf of America Day, 2025" executive order while his joint fundraising committees sold "Gulf of America!" and "Make Greenland Great Again" tees. Up north, Canadians responded to Trump's trade war and threats to make the country a 51st state with national pride of their own. The premier of Ontario wore a "Canada Is Not for Sale" hat"
Political and government design moved into mainstream politics in 2025. The U.S. president promoted a designer-in-chief persona and influenced official imagery and merchandise. Nationalist symbolism and nation-of-origin labeling proliferated, including provocative campaign merchandise and Canadian pride responses. The administration updated visual identity elements such as portraits and typefaces to create a distinct second-term brand. Protesters, politicians, and allied actors developed new visual languages for rallies and campaigns. Design served both to advance policy agendas and to mobilize opposition, reshaping how political messages are produced, packaged, and circulated across media and merchandise.
Read at Fast Company
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