The Kansas City Chiefs, champions of the last two Super Bowls, strive for a historic third title against the Philadelphia Eagles. However, they face a unique challenge; the term "three-peat," a common phrase in sports for three consecutive championships, is trademarked by Pat Riley. The concept of trademarking such phrases dates back to Riley's Lakers' attempts in the late 1980s, which ultimately led him to secure the rights to the term. Legal experts suggest trademarks are often created with future commercial opportunities in mind.
Pat Riley, the former NBA head coach and current president of the Miami Heat, owns half a dozen trademarks related to the phrase "three-peat" going back decades.
Kristen Roberts, founder and managing attorney of the intellectual property law firm Trestle Law, explains that trademarks often arise from someone hoping to sell products based on their big idea, giving them a way to license it out.
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