During the pandemic, Alo Yoga experienced explosive growth due to social media visibility, with celebrity endorsements leading to a near doubling of sales to over $1 billion.
Alo Yoga's surge in popularity coincided with a strategic move to a new distribution warehouse in Nevada, driven by the demand for its trendy apparel during lockdowns.
Despite ongoing political rhetoric around immigration, the need for labor in American warehouses has led companies to increasingly rely on temporary migrant workers, highlighting a contradiction in policy and economic reliance.
The Southern border situation serves as a pivotal point in U.S. politics, but an investigation reveals that unauthorized immigrants have become essential to the on-demand economy.
Collection
[
|
...
]