Snap's second-quarter earnings revealed increased revenue and user engagement, with a 9% rise in revenue to $1.345 billion. Daily active users rose by 9% to 469 million, and monthly active users climbed 7% to 932 million. Operating cash flow improved to $88 million, and free cash flow turned positive at $24 million. However, the company faced a net loss of $263 million, demonstrating ongoing financial challenges. New advertising formats, such as sponsored Snaps, showed engagement improvement, while subscription revenue from Snapchat+ is growing rapidly, indicating potential for future financial growth.
Snap reported a 9% increase in revenue year over year, totaling $1.345 billion. Daily active users rose by 9% to reach 469 million.
Despite a net loss widening to $263 million, the company showed signs of financial recovery with positive cash flow and increased user activity metrics.
New ad formats like sponsored Snaps are gaining traction in engagement and conversion, indicating positive developments in Snap's advertising strategy.
Subscription revenue from Snapchat+ is growing rapidly, contributing to financial gains from a previously small revenue base.
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