In light of U.S. President Trump's tariff threats and his comments about Canada becoming the 51st state, some Canadian coffee shops have begun to rename Americanos to Canadianos. This rebranding reflects a nationalistic response and a desire to distance themselves from American influence. Todd Simpson of Morning Owl coffeeshops remarked on the trend as a way to assert Canadian identity, although the coffee beans remain Central American. The article also discusses the Americano's origins and its implications about cultural perceptions between the U.S. and Canada.
"We don't need any American products right now," Todd Simpson, who owns the Morning Owl coffeeshops in Ottawa, told CTV News. "It seems like a really good way to say we're Canadian."
The name 'Americano' does carry reported a bit of playful irony," Stacey Lynden, the cupping manager for Canada's Swiss Water company, told Barista, saying the Americano "to Italians might have seemed like a weaker, less refined version of their beloved espresso."
If Canadian baristas hope to score a goal with this gesture, maybe they should concoct a grittier, distinctly Canadian brew. Mix grains of cobalt, mined in Labrador, with potash, quarried in Saskatchewan, and whisks of beaver tail, all of it steeped over sharp, jagged Yukon ice.
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