Netflix is set to stream two NFL games on Christmas Day, with the Kansas City Chiefs vs. Pittsburgh Steelers at 1 p.m. ET, and the Baltimore Ravens vs. Houston Texans at 4:30 p.m. ET. This move marks a significant development in Netflix's foray into live programming, aiming to attract millions of viewers and replicate the success of last year's games, which drew an average of 28.7 million viewers. The Christmas matches will also feature performances by renowned artists, enhancing the event's appeal.
"We couldn't be more excited to be the first professional sports league to partner with Netflix to bring live games to fans around the world," said Hans Schroeder, NFL executive vice president of media distribution, highlighting the anticipated reach and impact of this new partnership between Netflix and the NFL. This is not just about delivering sports but creating an entire entertainment experience centered around live broadcasts.
Netflix learned from previous experiences, such as the technical challenges faced during the live boxing match between Jake Paul and Mike Tyson. With over 85,000 reported issues, such as buffering and being booted from the stream, Netflix is poised to implement solutions to address these potential disruptions, especially at the high stakes of streaming live NFL games. At its peak, that event achieved 65 million concurrent streams, showcasing the daunting scale Netflix is navigating.
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