In the first quarter of 2025, NBC News led the TikTok news ecosystem with a record 2.5 billion views, far outpacing competitors like CBS and ABC. This surge can be attributed to major events like the LA wildfires and political changes, demonstrating NBC's strategic response to the growing demand for mobile-first news consumption. The impressive April 2025 figures showcased a 76% increase from Q4 2024 and an 18-fold rise from the previous year, highlighting the changing landscape of news delivery in the digital age.
In a breaking news moment, viewers are turning to NBC in big numbers, reflecting a significant shift towards mobile-first news consumption on TikTok.
NBC News achieved a record 2.5 billion views on TikTok in the first quarter of 2025, marking an 18-fold increase from the same period last year.
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