Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, a day that in the past was more anchored towards in-store shopping.
The embrace of these digital shopping tools is producing tailwinds that can prop up online growth for Black Friday moving forward.
Worldwide, 69% of all Black Friday purchases came from mobile devices, up from 68% in 2023.
Shoppers were more willing to line up for stores that promoted deep discounts, especially retailers that slashed prices by at least 40%.
Collection
[
|
...
]