Many Americans see coaches as a more personalized alternative to traditional physical and mental health care, especially given the shortages of physicians and mental health workers.
Health coaching is a $7.6 billion market in the United States, tied to wellness, lifestyle medicine, and significantly influenced by social media culture.
The unregulated nature of the coaching profession can lead to scammers posing as experts and providing harmful advice on health and psychology.
While coaches can fill a gap for individuals seeking support for decision-making or accountability, it's crucial to understand the limits of coaching services before engaging with them.
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