"Rap music is still the most impactful genre to date. And I'll be there to remind the world why," Lamar said in a statement.
"Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop," NFL's head of music Seth Dudowsky added.
Since the release of his breakout album good kid, m.A.A.d city in 2012, Lamar has won 17 Grammys, and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.
Though the Compton, Calif., native hasn't released an album since 2022, he's coming off of a big summer. His single Not Like Us, a diss track aimed at Canadian rapper Drake, spent two weeks at No. 1 on the Billboard Hot 100 in June.
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