"Five major US publishers, Penske Media, Advance Publications, Vox Media, McClatchy, and The Atlantic, have filed lawsuits against Google, accusing the company of "deceptive and manipulative" ad tech practices that have limited their revenue opportunities. The publishers claim Google used its dominance over ad servers and exchanges to stifle competition, force them into its ecosystem, and drive down prices. The lawsuits allege that Google could see competitors' bids on its ad exchange before submitting its own, allowing it to keep prices low."
"The Atlantic claimed publishers were required to use Google's DFP ad server to access its dominant AdX exchange and that Google used internal data to underpay publishers, reducing potential revenue by over 40%. McClatchy and Vox Media said these practices constrained their ability to sell advertising, undermining revenue needed to support high quality journalism. In other Google news, the tech giant has filed an appeal against a landmark US antitrust ruling that found the company had unlawfully maintained a monopoly in online search, arguing that the decision overlooked competition and ongoing innovation in the sector. In a statement on Friday, Google said the August 2024 ruling by US District Judge Amit Mehta failed to recognise that users choose Google voluntarily, rather than being coerced."
Five major US publishers — Penske Media, Advance Publications, Vox Media, McClatchy, and The Atlantic — filed lawsuits accusing Google of deceptive and manipulative ad-tech practices that limited their revenue. The publishers allege Google used dominance over ad servers and exchanges to stifle competition, force publishers into its ecosystem, view competitors' bids before submitting its own, and keep prices low. The Atlantic said publishers had to use Google's DFP to access AdX and that internal data underpaid publishers, reducing revenue by over 40%. McClatchy and Vox said the practices constrained advertising sales and undermined funding for quality journalism. Google has appealed an August 2024 antitrust ruling, arguing users choose its service voluntarily and the judgment overlooked competition and innovation.
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