Trump's return to X has revived a little-used advertising feature known as branded notifications, allowing for personalized messages sent to those who engage with his posts.
Branded Notifications allow large-scale 1-1 interactions with users, delivering automated replies thanking them for their engagement and reminding them of important election dates.
The quirky nature of these messages has led to humorous posts and replies, as users react to receiving a 'thank you' from Trump's account that feels automated.
While advertisers can leverage branded notifications for direct insights with their audience, it raises questions about authenticity and the nature of engagement on social media.
#donald-trump #branded-notifications #social-media-marketing #political-campaigning #user-engagement
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