Donald J. Trump posted on X, handing a victory to Elon Musk, who urged him to use the site. 'They want to silence me because I will never let them silence you,' Mr. Trump stated in a campaign video, emphasizing his dedication to his followers.
Mr. Trump's return to X may help the platform, facing competition and advertiser skepticism. His presence could attract political advertisers, building on his past use of the site as a powerful communication tool.
Mr. Trump's banning from X in 2021, followed by reinstatement by Mr. Musk, reflects the platform's complex relationship with the former president. His potential return could reshape engagement and dynamics on the struggling social media platform.
Mr. Musk's encouragement for Mr. Trump to return to X, despite the former president's creation of Truth Social, highlights the strategic importance of leveraging Mr. Trump's influence on social media platforms to drive engagement and growth.
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