Taylor Swift's endorsement of Kamala Harris and encouragement for fans to vote significantly increased traffic to Vote.gov, demonstrating the impact of celebrity influence on voter engagement.
In her Instagram post, Swift emphasized the importance of being registered to vote, stating, "Remember that in order to vote, you have to be registered!" This reiteration underscores her commitment to empowering first-time voters.
Swift followed up her endorsement with logistical support, noting, "I'll link where to register and find early voting dates and info in my story." Her proactive approach helps demystify the voting process for her fans.
The volume of visitors, over 337,000 to Vote.gov shortly after her post, shows how celebrity interventions can mobilize significant civic engagement, highlighting the potential influence of social media in political participation.
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