Polymarket's senior director reached out to US influencers to promote their betting platform, despite U.S. users being barred from placing bets, aiming for traffic.
Influencers like Xavi Fahard, who manages a massive meme account, reported that Polymarket ads achieve engagement similar to their organic posts, making them attractive.
Polymarket spokesperson stated their outreach to US influencers is to promote data consumption, not to encourage trades, but US trades are still occurring.
The platform is currently verifying the locations of major users to ensure compliance with regulations, reflecting the ongoing tension between marketing and legality.
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