Republican pollster Whit Ayres explained that many Trump supporters refused to answer polling questions from mainstream media, reflecting a significant pullback amid conservative mistrust.
Democratic pollster Paul Maslin noted that the very same Trump voters who distrust experts and media also don't trust pollsters, leading to their opting out of surveys.
Opinion researchers failed in 2016 and 2020 by underestimating Trump’s support; in 2024, adjustments in outreach and modeling allowed for more accurate predictions.
Pollsters claimed to have cracked the challenge of engaging elusive Trump voters in 2024, who had historically skewed poll results in previous elections.
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