Trump and JD Vance's media strategy focuses on engaging with young male influencers and podcasters to connect with potential voters, particularly young men.
Despite claiming a broad audience goal, Trump's campaign has notably resonated with young men, as evidenced by their podcast appearances predominantly having male listeners.
The campaign's tactic involves leveraging casual, friendly conversations to foster a more approachable image of Trump and influence young potential voters.
With a significant gender gap emerging among younger voters, the hope is that engaging through popular media can motivate these men to participate in elections.
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