Canada's two leading political parties, the Conservatives and Liberals, are employing different digital advertising strategies in the federal election campaign. Analysis reveals that while both parties spend on ad impressions in populous areas, Conservatives target younger generations (Gen Z and Millennials), particularly those under 45, whereas Liberals concentrate on voters aged 55 and above. This divergence illustrates a demographic and geographic battleground in Canadian politics, reflecting wider ideological divides and the strategic emphasis of each party's campaign management.
A significant portion of Conservative Party Facebook and Instagram ad impressions came from men aged 25 to 34, who accounted for 16 per cent.
The Conservatives devoted much of their messaging to Canadians under 45, while the Liberals appeared to focus more on those 55 and older.
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