""We gotta figure out how to sell cars online. Nobody was buying $120,000 things sight-unseen online.""
""Every click you ask the consumer to make, your conversion goes down. Turns out, it takes 10 thumb taps to buy a Domino's pizza at that time.""
""If you set a goal for 5 to 7% improvement, you're probably going to get 3 to 5%. Part of Elon's secret sauce is he sets the order of magnitude improvement goals 10x, 100x.""
Jon McNeill aimed to enhance Tesla's online sales when he joined in 2015. He identified that purchasing a car required 64 clicks, which discouraged buyers. Inspired by Domino's Pizza's streamlined process, he and Elon Musk aimed to reduce clicks to 10. Tesla's online checkout has since improved to about five clicks. McNeill emphasizes setting ambitious goals for significant improvements rather than incremental changes, which he believes is key to Tesla's success in the EV market.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]