Truth Social, more than a messaging tool, is Trump’s significant financial asset and a platform for announcements that resonates with his political base. It emerged after his ban from traditional social media, serving as a 'safe harbor for free expression' amid perceived censorship.
Trump Media, founded post-January 6, has seen its financial success ebb and flow with Trump’s political journey, raising questions about its stability as he prepares for another presidential term and how it will be leveraged from the White House.
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