There is no one simple profile. For a lot of these voters, there is a gut sense that the economy was better before the pandemic and a perception that Trump has business acumen. Some are also repulsed by anything that they believe approaches socialism, like universal health care or college loan forgiveness.
Some voters simply delight in Trump's willingness to skewer liberals and view him as the most entertaining politician in their lifetime. There is a kind of rebel factor: Many of these voters are the children of lifelong Democrats. They find Trump's anti-establishment energy subversive and appealing.
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