"Clarity is one of the foundational elements of building a brand. Before we put ourselves in the public eye, we need to be clear on the WHY behind our brand building (i.e., our goals), clear on our unique strengths, clear on the audience we want to be addressing and clear on the messaging we want to be delivering to that audience."
"As you begin to build your personal brand as a leader of your organization, you need to: Have clarity of your goals. Why are you on stage (virtual or physical)?"
"Harris' goals were clear. She came to dispel the image of being ineloquent, uncomfortable on stage and laughing out of place. To dispel the image, she most evidently prepared extensively."
"We also need to be prepared both with intentionality before any public appearance and for the criticism our visibility may attract."
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